You can not imagine how excited I am. There are moments when I feel like my heart is about to jump out! Save the date! February 27!

It’s almost a year ago now, when a far-flung acquaintance approaches me and asks if I’ve had the idea to design fashion and lifestyle products myself. Of course I wanted to!

In the meantime we are a whole team with competences in fashion production, event, online stores and of course photography.

It’s not so easy to find a brand name that doesn’t yet exist. Because I’m in France a lot, the name should sound somewhat French, but also somehow international. On a walk with my husband during the last summer vacations in France, the name was born: PURETOI.

In French it would mean: Pour toi. For you. The “pour” became Pure. The pure, the pure for you. But it is pronounced “French”. 😍

In the “first drop” there will be coats, dresses, skirts, blouses and cashmere pieces which you can then view on our new website from February 27. In April/May there will be summer pieces followed by t-shirts…..

I am very excited to see how you like the collection! This week we were in Paris and photographed the collection. Stay tuned! More info on February 27 here on the blog.

You can already follow us on Instagram at Puretoi_petradieners. 😍

Photos in part: Uwe Erensmann

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Posted in Fashion, General | Tags : influencer brand, influencer label, new fashion label, Puretoi by Petra Dieners