A mix of romance and coolness. Girly styles and really casual looks with wide pants complement each other for an exciting summer wardrobe.

It’s exactly this contrast that I love so much about SLY010 fashion. On the one hand top fashionable and on the other hand super classic, so that the parts are still timeless and versatile to combine.

Striking confetti tweeds, playful “Heart Swirl Multi” and “Red Floral Bouquet” prints spread pure optimism for spring and summer at SLY010.

You’ve never seen me like this, and I’ve never seen myself like this. Owner Bernd Schürmann invites me to a shoot in Berlin for his new spring campaign. I have great desire, but even greater concerns, because I have neither model dimensions nor experience with studio shoots of this kind. Arriving at the set, everyone is so warm and nice and when 80s music starts playing, I suddenly feel very relaxed.

Here I show you the new looks of the campaign.

The light sweater is in a cashmere silk blend. Ideal for the transition. Link.

The white flared dress conquers my heart very quickly. Link. With matching accessories you can style each part again completely different. Link.

Monochrome from head to toe. Slim fit classic jacket styled in layered look with white blouse to wide pants and matching color bag. Link Jacket. Link Blouse. Link Pants. Link Bag.

Lightness and cheerfulness in midi and maxi dresses in silk with playful details.Link. We styled this dress with two different belts. Link.. Precious silk meets rocking stud details. The bag adds contrast for a change. Link.

Sophisticated. Very noble layered look. Lace shirt with silk (Link) with wide pants, matching doubleface coat (Link) and pink fringed poncho.Link.

There it is, the Confetti Tweed! Finest English fabric (Link) reinterpreted in candy and natural tones combined with classic pants (Link), shirt (Link) and color matching bag. Link.

The long trench coat makes the look ultra casual. Shirt Link. Pants Link. Bag Link.

All prints of SLY010 are designed in the Berlin studio in beautiful Charlottenburg. The summery print “Red Floral Bouquet” adorns various dresses and blouses of the current collection. Link.

Soft flowing dresses in exclusive watercolor prints flatter every wearer. Link.

That was just a very small impression of the new collection. Some parts I have linked. But have a look at the site of SLY010 and also have a look at the new style. Link.

I wish you a Sunday full of optimism, because the spring seems to develop promising and positive and if then still the sun comes out …

Studio: Studio and Showroom SLY010

Photos: Rachel Jiam

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Posted in Fashion, General | Tags : campaign sly010, sly010 collection, sophisticated summer by SLY010