By Petra Dieners
As I am not in Düsseldorf tonight I cannot attend the opening event of the new VIU Store, but I already looked around for you.
I like two glasses most!!! The glasses on the title photo I find very cool, but I would decide for the following picutre with the round eyeglass frame “The Muse”as I love round glasses at the moment. Lara is wearing the model “The Starlet” on the picutre further down. The rimmed spectacles in light pink is called “The Diva”.
A VIU glasses inclusive prescription glasses is available for EUR 165,– and a “tailored” varifoclas EUR 665. Think this is not too expesnive for such nice glasses! From the manufacturer direct to the consumer – only like that it is possible to offer nice design, a sustainable product for a very attractive price.
The collections are designed by Fabrice Aeberhard the VIU creative director in Switzerland. Each model is made in 80 manual steps in a traditional manufactory in the Dolomites.
The eyewear is available in the flagshipstores in Switzerland, in Germany, in selected partnerstores or online via www.shopviu.com .
The VIU design concept connects Swiss design philisophy with clear style. Classical shapes are modernized and reinterpreted. The spectacle frames are made of high quality acetat which exists of 70% cotton.
Leysy and Mina, store manager Munich (picutre above) advises the customers. Leysy is wearing the model “The Writer and Mina “The Muse” as well.
Of course sunglasses are avaiable, too!